CEO Rosa Santana Named to List of 100 Leading Women in the North American Auto Industry

November 10, 2020
Rosa Santana, President & CEO of Forma Automotive, has been named among 100 Leading Women in the North American Auto Industry by Automotive News. Santana and her co-honorees are featured in a special section of the Nov. 9 issue and were recognized at a virtual, exclusive celebration sponsored by Automotive News and Deloitte.

100 Leading Women in the North American Auto Industry recognizes women who are leaders in the automotive field – those who make major decisions and have significant influence at their companies. Automotive News has published the list of the industry’s top female executives every five years since 2000.

This year’s honorees come from 72 companies. They are CEOs, COOs, CIOs, CMOs, engineers, plant managers, dealer principals and more. And, for the first time, many work in the new mobility sector.

In 2002 Santana, a recognized outsourcing solutions expert, launched the first company under the Santana Group, a top-tier certified minority- and woman-owned outsourcer whose transformational solutions differentiate industry-leading companies through more efficient, effective, and competitive service.

Today, under her direct vision and strategic development, each of the five companies under the Santana Group, including Integrated Human Capital; Workforce Management Mexico; Diversa; Oveana; and Forma Automotive, the first Hispanic-, woman-owned direct tier 1 supplier to Toyota, continues to achieve annual profitable growth.

Santana also positively impacts each of the communities she serves through participating on several professional and nonprofit boards, including the board of directors for the United States Hispanic Chamber of Commerce (USHCC) and Latino Business Action Network (LBAN) as well as a board member for the Women’s Business Council Southwest (WBCS).

“A comparison of the 2020 and 2015 Automotive News lists of 100 Leading Women in the North American Auto Industry confirms that the status of women in the industry continues to improve. There are 13 CEOs of automakers and suppliers on the list this time, up from six in 2015 and two in 2010,” said Mary Beth Vander Schaaf, Automotive News managing editor and leader of the project.

The 2020 class of Automotive News’ 100 Leading Women in the North American Auto Industry emerged from a months-long nomination and judging process that attracted hundreds of entries from the United States, Canada and Mexico. “Our selection committee made many difficult decisions,” said Vander Schaaf. “The talented, powerful executives on this list are at the forefront of thousands of successful women in the auto industry.”

For the full story in Automotive News, click here!

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